Public Lecture: “Conscientious Brands”
Speaker: Dr Nathalia Tjandra
22 May 2024 @ 13:15 | FREE VIRTUAL EVENT | JOIN VIA TEAMS
In line with the IBS ethos, Dr Nathalia Tjandra from Edinburgh Napier University Business School will share with us her work on Conscientious Brands. “Conscientious Brands” refers to companies and businesses that prioritize ethical, social, and environmental considerations in their operations, products, and overall business practices. These brands are characterized by a commitment to responsibility and sustainability throughout their supply chains and interactions with various stakeholders.
Join us if you are interested in the challenges and ask questions such as
- What distinguishes conscientious brands from other businesses?
- How do conscientious brands ensure ethical sourcing in their supply chains?
- In what ways do conscientious brands contribute to social causes and community development?
- How do conscientious brands maintain transparency in their operations?
- How do conscientious brands balance their commitment to ethical, social, and environmental considerations?
About the Speaker:
Dr Nathalia Tjandra is the Head of International and an Associate Professor in Marketing at Edinburgh Napier University Business School. She oversees the implementation of the University’s Internationalisation Strategy in the Business School, and develops an International and Global Online strategic direction for the School. She liaises with internal and external stakeholders and manages 25 TNE and Global Online programmes delivered globally. She is a member of the Marketing subject group leadership team. The subject comprises of over 20 Marketing academics who are responsible for teaching, research and commercial activities in the UK, overseas and online. She is leading and involved in the development of the Marketing curriculum in the Business School for the UK, overseas and online deliveries. She successfully leads the Chartered Institute of Marketing (CIM) accreditation excercise for all marketing programmes. Nathalia is very passionate about teaching and learning in the higher education. She has been teaching Marketing since 2011. She became a Senior Fellow of the Higher Education Academy (SFHEA) in 2019. She is currently teaching Brand Management subject at the undergraduate and postgraduate levels in the UK, overseas and online. She supervises undergraduate, postgraduate and doctoral students. She is an active researcher. Her areas of expertise are branding, business-to-business marketing, marketing ethics and sustainability. She has been publishing in international peer-reviewed journals and presenting at international conferences. She has won a number of research awards including Academy of Marketing Best Paper in Marketing Ethics track (2015), Best Paper in Events and Sports Marketing track (2015) and Best Paper in Brand, Identity and Corporate Reputation track (2014). She has gained both internal and external funding to conduct international research in the UK, Hong Kong, Indonesia and Sri Lanka.