SuFa fosters research on sustainability, business ethics, family business and management. Entrepreneruship, international business, transnational business practices, consumer behaviour, neuromarketing are key areas promoted in this research cluster.

Professor Jonathan Liu leads this cluster. Current and past researchers have been active in this centre are Dr Tülay Gül (Ege University, Turkey) and Dr Bulent Aydin (Batman University, Turkey).

See the current research fellows in this centre.